How to promote your Instagram account in 2025?

Instagram is constantly changing, and in 2025, it's even more competitive. Today, I'll show you simple and effective ways to help your account gain up to 50,000 new followers per month . If you're wondering how to promote your Instagram account in 2025, this guide is for you.

Why don't classic methods work anymore?

Just a few years ago, things worked completely differently. You'd upload a photo, add 20-30 hashtags, and your account would grow on its own. Today? You can add up to 100 hashtags and nothing will happen. Why? Because Instagram works completely differently in 2025.

Now, the most important thing for the algorithm is whether your content actually resonates with a specific group of people . It's no longer about posting randomly and hoping for the best. What matters is whether Instagram "knows" what your account is about and who it should show it to. And that depends on what you post and how you manage your profile.

Old methods—spamming hashtags, making random posts without any plan—don't make sense these days. What's more, they can actually be detrimental, as the algorithm won't know where to categorize you. Instead, you need to be smart: create specific content for a specific niche, use trending sounds, write good descriptions, and take advantage of the features Instagram is now promoting (e.g., polls in descriptions).

In other words, traditional methods are over. In 2025, consistency, quality, and alignment with the algorithm are what matter. If you don't do this, you have no chance of significant growth.

How is Instagram 2025 different from previous years?

In 2025, Instagram places a huge emphasis on quality and audience engagement. It's no longer enough to post random photos and add dozens of hashtags. The platform's algorithms are becoming increasingly intelligent and better able to recognize what content truly interests users. The key to success is precisely tailoring content to a specific target audience.

What really works today and why?

Today what counts is:

  • precisely selected content (so-called niche mastery)
  • popular sounds in reels
  • new community engagement tools (e.g. surveys in descriptions)
  • properly prepared descriptions with keywords
  • visual effects and Instagram filters

These are the elements that determine whether Instagram will promote your posts on Explore and Reels or whether they will be quickly forgotten.

Key Strategies That Deliver Growth in 2025

In 2025, Instagram isn't about simply posting something anymore. It's about how you post it and what you post. If you want to grow and experience real growth, you have to act wisely. There are specific things that are currently yielding the best results—and this guide is all about them.

The first step is niche mastery, or training your account. The idea is for the algorithm to understand who you want to reach. The more consistent your content and interactions (like likes, saved posts, etc.) are, the better Instagram will be at recommending them to people who can actually become your followers.

The second topic is popular sounds. Well-chosen audio trends in reels are one of the most powerful levers right now. If you want to achieve wide reach, you need to know which sounds "sit" and edit your video around them.

Another thing: new features, such as polls in descriptions. A super simple trick for engagement – ​​it works because people like to click, and the algorithm sees this as a signal that your post is interesting.

Add to this solid descriptions with keywords, filters and effects (which provide a boost), conscious use of hashtags, and smart pinning of content. It all adds up to a strategy that actually delivers growth.

Niche Mastery – how to train your account?

The most important thing is that Instagram knows exactly what your account is about. Why? Because then the algorithm knows who to show your content to.

How to do it?

  • For a few days, like and save only content related to your topic.
  • Avoid liking random photos – it disrupts the algorithm.
  • As a result, Instagram will show you more content related only to your niche.

This way, when you post, it will reach a perfectly targeted audience.

Popular sounds – the golden way to greater reach

In 2025, audio in reels is key to success. Why? Because Instagram heavily promotes trending audio content.

How to find popular audio?

  • Go to Instagram and click the reels icon at the bottom.
  • Check for sounds with an arrow pointing up (meaning they are popular).
  • Choose your audio, edit your video specifically for it, and then upload it to Instagram.

Tip: Always choose a popular sound first, then customize your video. This will give your video a better chance of going viral .

Polls in post descriptions – a new feature that gives you a boost

Instagram introduced polls in post descriptions. It's a great tool for increasing engagement. Why does it work? Because every click on a poll signals to the algorithm that your post is interesting.

Sample questions:

  • What is your goal for 2025? (Earn more or spend time with family?)
  • What do you like more? (sea or mountains?)

Simple questions produce great results because people like to express their opinions.

Effective descriptions with keywords

A well-written description can keep viewers engaged with your post longer. Instagram will reward you with a wider reach. Therefore, it's worth using keywords and crafting captions that capture attention.

Outline of a good description:

  1. First sentence (question or strong statement).
  2. Advice or an interesting story related to the content of the post.
  3. Author (if not you).
  4. Follow-up request (CTA).
  5. Hashtags (3-7 related to your niche).

This will increase the post's viewing time and its chances of reaching new people.

Effects and Filters – How to Gain +300% Coverage

Using Instagram effects often increases a post's reach by up to 300%. Why? Because effects, like sounds, operate on their own algorithm and promote content that uses them.

How to do it?

  • Click the three stars at the top when adding a post.
  • Choose a subtle filter like "4K" to improve quality.

Applying effects shows Instagram that you're using its new features. This signals the algorithm to promote your content.

Disable Facebook recommendations

If you're only interested in growth on Instagram, disable Facebook recommendations. Otherwise, you might end up with a high number of views that won't translate into followers on Instagram.

How to do it?

  • Go to Instagram settings.
  • Turn off Facebook recommendations to focus all your traffic solely on IG.

This way you will avoid spreading your reach to other platforms.

How to use hashtags correctly in 2025?

Hashtags today are designed to help Instagram tailor content to the right audience. The goal isn't to add as many as possible, but to ensure they're relevant.

What hashtags should I use?

  • Use 3-7 hashtags.
  • Avoid long, irrelevant posts.
  • Combine single- and multi-word hashtags.

This will help the algorithm better understand who you are targeting with your posts.

Pin content and comments

Pinned comments and content increase interaction and help retain new audiences.

How to do it?

  • If a post is popular, comment "Follow us for more!" and pin it.
  • Only pin reels after about a month when your reach starts to decline.

This will allow you to maximize the potential of your content.

The Bio That Sells Your Profile

A good bio can attract thousands of followers. It's the first thing a new user sees.

How to write an effective bio:

  • Name: Should contain keywords that people often type.
  • Line 1: Briefly describe what your account is about.
  • Line 2: Show what value you give to your followers.
  • Line 3: Invite to the community (e.g., “Join our team!”).

Example of a good bio:

  • Name: Motivation and Business
  • Line 1: Daily dose of inspiration.
  • Line 2: Simple tips for a better life.
  • Line 3: Join our community!

This will make new people more likely to click "Follow."

Little tricks that help the algorithm

Keywords in videos

When you upload a video, add tiny keywords to it (e.g., "pizza" for food content). Instagram will better match your videos to interested people.

  • Click "text" when adding a reels.
  • Enter your keyword and minimize it.

This is a simple trick that further enhances the algorithm's performance.